Total Financial Impact (TFI): Labeling Technology

Labeling and container decoration have a substantial financial impact on any production line.

Labeling equipment also has a long useful life, and the ongoing costs of maintaining this equipment are an important part of labeling's total financial impact. But the costs of maintaining the labeling equipment are only part of the total financial impact story.

• Do you know how many variables contribute to labeling's total financial impact?
• Do you know which of these variables are more or less important to your operations?
• Do you have a tool that can help you easily calculate the total financial impact of labeling in your operation?

B & H is serious about understanding and calculating labeling's total financial impact. We know the variables that contribute to labeling's total financial impact. We have a proven tool and process that can help easily calculate the total financial impact of labeling in your operation. And, we can help you understand which variables are more or less important to your operations in terms of total financial impact.

We use a comprehensive Total Financial Impact Model and process to calculate the total financial impact of any two labeling or container decoration technologies that produce the same end result. The model is designed to address over 100 different variables that influence total financial impact, in an easy to use, side-by-side format that quickly reveals the specific variables that require attention in your operation.

Our model and process have been in use for over two years, and we have completed over 100 analyses for customers and prospective customers that have compared the total financial impact of our Marathon series of labelers to a wide variety of competitive technologies. These real world comparisons included:

• Marathon versus competitive linear roll-fed labelers
• Marathon versus competitive rotary roll-fed labelers
• Marathon versus printed containers (aerosol cans and screen printed plastic bottles)
• Marathon versus pressure sensitive technology
• Marathon versus roll-through cut & stack technology
• Marathon versus rotary cut & stack technology
• Marathon versus full body shrink sleeve technology
• Marathon versus older B & H labelers

Why are we so focused on total financial impact? There are three simple reasons:

1. Business is about $ and ¢. And since business is about $ and ¢, we think it is more important to talk to our customers about total financial impact than features and benefits with unknown or undetermined value to them and their operations.
2. Labeling has a substantial financial impact on any production line, so the $ and ¢ involved with labeling are worth understanding and considering.
3. Marathon labelers offer high productivity and low operating costs, which means their total financial impact can be superior to many other technologies.

Just to be clear, we make no blanket or naked claims about Marathon's total financial impact. We analyze and calculate its impact customer-by-customer, line-by-line, and application-by-application. In some cases, Marathon's total financial impact advantage is negligible or non-existent. In many other cases, Marathon's total financial impact advantage is both significant and compelling.

B & H conducts these total financial impact analyses as part of our routine sales process, and there is no cost or obligation to the customer. All data collected during the analysis process is treated in a highly confidential manner, and each customer is given a full summary of the results of the analysis.

If you would like to learn more about our total financial impact tool and process, please contact your B & H Regional Sales Manager, or e-mail us at sales@bhlabeling.com.

The Process

Completing a customized total financial impact analysis for one or more production lines is a straightforward and easy process.

• B & H personnel do virtually all of the work.
• There is no cost or obligation to the customer.
• The customer receives a full summary report of the results.
• All data collected and used in the process is treated in a highly confidential manner.

The customer's role is limited to:

• Collecting and or providing necessary data from existing reports, production logs, etc.
• Providing contact names and arranging introductions to selected personnel to enable the B & H project manager to follow-up regarding missing data or data that needs to be collected or verified.
• Scheduling a four to eight hour plant visit for the B & H project manager to observe the production line and labeler in operation.
• Arranging a meeting for presentation of the final results.

The end result is a fact based, comprehensive analysis of the total financial impact labeling has on a production line that can help the customer make solid business decisions regarding labeling technology. For many of our customers, it is an offer they cannot refuse.

If you would like to learn more about our total financial impact tool and process, please contact Sales at 209-556-6160, or e-mail us at sales@bhlabeling.com.