Miguel Guerrero, Regional Sales Manager for Mexico

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B & H Labeling Systems Hires Miguel Guerrero as Regional Sales Manager for Mexico

09-16-2008 - (Ceres, CA) B & H Labeling Systems announces the appointment of Miguel Angel Lua Guerrero as Regional Sales Manager for Mexico. Based out of B & H's Mexico City office, Guerrero is responsible for bringing the company's innovative roll-fed and shrink sleeve labeling technology to manufacturers of food, beverage, household chemical, personal care and other products throughout Mexico.

"At B & H, we're focused on providing the best equipment and service to our customers in Mexico. Having a dedicated sales manager located in Mexico allows us to be in close contact with these customers and develop stronger relationships to better meet their needs," noted Joaquin Kunkel, Director of Mexico for BH Labeling Mexico S. de R.L. de C.V. "Miguel is ideally suited for this position. His customer-service philosophy complements that of the company. With Miguel on the team, we will stay one step ahead of growing demand for our labeling technology."

Guerrero has 20 years of experience selling technical products and capital goods in Mexico. Previously, he was Country Business Manager for Tuthill International Group. Prior to that, he was Regional Sales Manager for S&C Electric Company. He holds a bachelor's degree in engineering from Instituto Politecnico Nactional and an MBA from Instituto Tecnologico Autonomo de Mexico.

"I am excited to join B & H. The company has a fantastic reputation for innovative and dependable equipment and great customer care," noted Miguel Guerrero. "With customers looking to simplify processes and improve efficiencies while minimizing their total cost of ownership, we have a tremendous opportunity to expand our business. I am dedicated to helping our customers improve their operations and their profits."

About B & H Labeling Systems

Since introducing the first viable roll-fed labeling system over 35 years ago, B & H Labeling Systems has been known worldwide for innovation, dependability and responsive customer service. B & H maintains its role as a labeling solutions provider by successfully developing new labelers and applications for multiple industries. B & H maintains global representation to offer service and technical support to its worldwide customer base.